MTV TO EXCLUSIVELY DEBUT TRAILER
2009-09-11 Sony Music
MTV TO EXCLUSIVELY DEBUT TRAILER FROM MICHAEL JACKSON'S
THIS IS IT DURING "2009 MTV VIDEO MUSIC AWARDS"
ON SUNDAY, SEPTEMBER 13 AT 9PM ET/PT
New York, NY (September 10, 2009) -- MTV is partnering
with Sony Pictures Entertainment and Sony Music Entertainment
to exclusively premiere the official trailer from the
highly anticipated film Michael Jackson's THIS IS IT during
the "2009 Video Music Awards" on Sunday, September
13, 2009 at 9PM (Live ET/Tape delayed PT). The trailer
debut on the "Video Music Awards" will provide
audiences their first look at the extraordinary new film
which opens worldwide in theaters for a two-week limited
engagement beginning October 28, 2009.
Michael Jackson's THIS IS IT will offer Jackson fans
and music lovers worldwide a rare, behind-the-scenes look
at the performer as he developed, created and rehearsed
for his sold-out concerts that would have taken place
beginning this summer in London's O2 Arena. Chronicling
the months from April through June, 2009, the film is
produced with the full support of the Estate of Michael
Jackson and drawn from more than one hundred hours of
behind-the-scenes footage, featuring Jackson rehearsing
a number of his songs for the show. Audiences will be
given a privileged and private look at Jackson as he has
never been seen before. In raw and candid detail, Michael
Jackson's THIS IS IT captures the singer, dancer, filmmaker,
architect, creative genius and great artist at work as
he creates and perfects his final show. Kenny Ortega,
who was both Michael Jackson's creative partner and the
director of the stage show is also directing the film,
which is being produced by Randy Phillips, Kenny Ortega
and Paul Gongaware. Executive producers are John Branca
and John McClain. The film will be distributed worldwide
by Sony Pictures Releasing. Tickets for the limited two-week
engagement of the film go on sale beginning September
27.
The movie website www.thisisit-movie.com will be launched
simultaneously with the trailer debut on the Video Music
Awards. For more information on the film, please visit
the website after the trailer is presented during the
show.
The trailer for Michael Jackson's THIS IS IT will make
its debut in theaters on September 18th with the Sony
Pictures Animation release of Cloudy With a Chance of
Meatballs.
MTV will be promoting the trailer with MTV News and during
promotion spots that will air throughout the week leading
up to the debut of the Video Music Awards.
As previously announced, comedian Russell Brand will
host the show, and Beyoncé, Jay-Z, Lady Gaga, Green
Day, P!nk, Taylor Swift and Muse are confirmed to perform.
In addition, Katy Perry, Ne-Yo, Nelly Furtado, Chace Crawford,
Leighton Meester and Miranda Cosgrove are confirmed presenters.
Wale and the legendary go go band UCB are the official
VMAs house band and will collaborate with artists including
The All-American Rejects, Pitbull and 3OH!3. The "2009
MTV Video Music Awards" will air live on Sunday,
September 13, 2009 at 9PM (Live ET/Tape delayed PT) and
on Sunday, September 20 at 5pm ET with Spanish subtitles
on MTV Tr3?s.
MTV News and V CAST from Verizon Wireless are giving
customers an All Access video pass to the 2009 VMAs, with
an unprecedented inside look at the making of the biggest
music event of the year. Verizon Wireless customers can
sign up for VMA text alerts by texting VIP to 8911 to
receive VMA news insider reports delivered directly to
their Verizon Wireless phones.
Viewers can vote for the "Best New Artist"
category throughout the show, live on September 13.
MTV, Pepsi and Rock BandT have created a new category
at this year's VMAs, "Best Performance in a Pepsi
Rock Band Video" that allows fans, for the first
time, a chance to win their very own Moonman. This summer,
contestants entered their original Rock BandT music videos,
which fans voted on to select the ultimate winner. The
winning band will travel to the "2009 MTV Video Music
Awards," walk the red carpet, receive their Moonman,
and be featured in an MTV produced promotional spot airing
the night of the show.
Shugoll Research and Telescope are the Official Business
Advisors of the "2009 MTV Video Music Awards"
Nominee and Winner Voting periods.
Jesse Ignjatovic/Den of Thieves is the Executive Producer
for the "2009 MTV Video Music Awards." Dave
Sirulnick is Executive Producer. Garrett English is co-Executive
Producer/Executive in Charge of Production. Amy Doyle
is co-Executive Producer. Joanna Bomberg is Executive
in Charge of Music and Talent. Jen Jones is Producer.
Hamish Hamilton is Director. Robin Reinhardt-Locke is
Celebrity Talent Executive.
Official sponsors of the "2009 MTV Video Music Awards"
are 5 ® Gum, Febreze, Pepsi, Rhapsody ®, Sears,
Taco Bell ®, U.S. Army and Verizon Wireless.
The "2009 MTV Video Music Awards" will be available
to a potential viewing audience of more than 1.2 billion
people via MTV's global network of 68 channels reaching
577 million households around the world as well as through
syndication. In addition, its convergent programming &
content will reach the entire interactive community, via
MTV's more than 200 digital media properties around the
world.
